Privacy policy

Last updated: January 26, 2026

Everwell Water Kefir ("we," "us," or "our") operates this store and website to provide you with a curated shopping experience (the "Services"). This policy explains how we collect, use, and disclose your personal information when you visit, use our services, or make a purchase.

1. Personal Information We Collect

We collect information that identifies or can reasonably be linked to you. This includes:

  • Contact Details: Name, shipping address, billing address, phone number, and email address.
  • Financial Information: Payment card details and transaction history. Payment information is processed securely; for subscriptions (Subi), we store an encrypted payment token to automate recurring orders.
  • Account Information: Username, password, and frequency preferences for subscriptions.
  • Usage & Device Information: IP address, browser type, and how you navigate our site, collected via Google Analytics 4 (GA4).

  • Marketing Data: If you opt-in to our Klaviyo newsletter, we collect your email and "usage data" (such as open rates) to personalize your experience.

2. How We Collect Your Data

  • Directly From You: When you create an account, purchase kefir, or contact support.
  • Automatically: Through cookies and tracking technologies (like web beacons and pixels) to understand site performance and marketing effectiveness.
  • From Partners: We use Upromote for affiliate tracking. If you arrive via an affiliate link, a cookie tracks the referral source to credit our partners.

3. How We Use Your Information

We use your data to fulfill our contract with you and improve your experience:

  • Fulfillment: To process payments, manage subscriptions, and ship orders.
  • Communication: To provide customer support and send order updates.
  • Marketing: To send promotional emails or SMS via Klaviyo (only if you opt-in). You can unsubscribe at any time via the link in our emails.
  • Security: To detect and prevent fraud or malicious activity.

4. Third-Party Data Sharing

We do not sell your personal information. We share data only with service providers necessary to run our business:

  • Shopify: Our core e-commerce platform.
  • Subi Subscriptions: To manage recurring orders.
  • Upromote: To manage our affiliate program.
  • Klaviyo: To manage email and SMS marketing.
  • Google: For site analytics.

5. Relationship with Shopify

Our store is powered by Shopify. They process your information to help us provide the Services. Shopify may also use de-identified data to improve their own services. For more details, please visit the Shopify Consumer Privacy Policy.

6. Your Rights and Choices

Depending on your location (including BC, the wider Canada, UK, or EEA), you may have the right to:

  • Access, Correct, or Delete your personal information.
  • Opt-out of targeted advertising or marketing communications.
  • Manage Subscriptions: You can update or cancel data-sharing preferences for recurring orders through your customer portal at any time.

7. Data Retention & Security

We retain your data as long as your account or subscription is active or as required by law. While we use industry-standard measures (like encrypted tokens) to protect your data, no system is 100% secure. We encourage you to keep your account credentials private.

8. Children’s Privacy

Our Services are not intended for children. We do not knowingly collect information from individuals under the age of majority.

9. International Transfers

Your information may be stored and processed outside of your home country. When transferring data from the EEA or UK, we rely on recognized legal mechanisms like Standard Contractual Clauses.

10. Contact Us

For questions, complaints, or to exercise your privacy rights, please contact us at:
Everwell Water Kefir Co. 1002 Industrial Way, Unit 108
Squamish, BC, V8B 1B4, Canada
Email: info@everwellwaterkefir.com